On this episode of The Alliance Activity podcast, Andy Albright talks about why you must remember your "why."
Being successful: 80 percent of American business owners believe they will or have reached their financial goals.
vs.
Feeling successful: The same 80 percent of American business owners don't feel they are successful.
Those 80 percent American business owners know what they do/did to become successful and they know/knew HOW they did it. But, for the majority, they no longer remember WHY.
Achievement: It is something you reach or attain, like a goal. It is something tangible, clearly defined and measurable. It comes when you pursue and attain WHAT you want -- becoming rich/happy.
vs.
Success: It is a feeling or a state of being. It comes when you are clear in focus of the WHY you want -- being rich/happy.
What should happen when building a business?
We become confident in what we do (the 8 Steps)
We become experts in HOW we do it (Millionaire Maker Manual)
We become complete when we remember WHY we do it (Inside The Circle)
The single greatest challenge any organization will face is ... SUCCESS
The goal is to ensure:
the measurement of the WHAT
the objective of the HOW
the clarity of the WHY
so that they stay closely aligned.
The reasons so many small businesses fail ...
is thinking that job mentality (execution of your duties) is only fueled by passion:
For a business to survive, the passionate vision (WHY) needs a structured mission (How). And for that structure (HOW) to exist, it needs processes (WHAT) to create the expectation.
WARNING! WARNING! WARNING!
Be careful NOT to let your WHY go fuzzy:
This will happen when you start to split WHY you exist (P.I.E.) from HOW you do business (Sell, Recruit, Build). In The Alliance, we help guard against this by marrying our WHY and HOW with or 8 Core Values (the House book). These values, and practicing them, bridges our reasons (WHY) with our practices (HOW) so that they don't operate independently or mutually exclusive of each other.
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