On this episode of The Alliance Activity podcast, Andy Albright talks about the 4 Social Bonds and how they drive success.
What is a Social Bond?
A relationship between people or groups based on shared feelings, interests, or experiences.
Social Bond Quote:
"We recognize feelings, we share in common interests, and we participate in unique experiences; and that's why we form deep and enduring social bonds with one another in The Alliance. Emotional connection is the glue that binds us together." -- Andy Albright
The Four Social Bonds:
1). Attachments -- investment in relationships with proven others.
2). Commitments -- investment of resources in a proven system.
3). Involvements -- investment of time in proven activities.
4). Beliefs -- investment of attitude in a proven culture.
Why are people successful in our business?
1). Because of their attachments to other significant people in their lives (attending meetings and copying leaders).
2). Because of their commitment to what works and not losing their progress (buying leads and hiring staff).
3). Because of their involvement in productive pursuits and not wasteful behavior (setting 40 appointments and making 40 approaches).
4). Because of their belief in a common mission and established norms (defeating poverty and following The 8 Steps).
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